Résumé

SUMMARY
An innovative, communications and marketing specialist with over 15 years delivering quality, timely print and digital marketing collateral using targeted strategies and tactics and 20 years as a leading web development specialist.

EXPERIENCE
COMMUNICATIONS & MARKETING LEAD
Marlow Strategic Consulting
Atlanta, GA
MAR 2020 – PRESENT
Consulting with numerous commercial and non-profit organizations to transform go-to-market strategies, brand outreach and sustainability program development. Leveraging extensive design/construction network and business acumen to help clients achieve meaningful and measurable goals.

DIRECTOR OF COMMUNICATIONS, CREATIVE DIRECTOR
Division of Student Affairs, Georgia State University
NOV 2013 – JAN 2020

  • Centralized the collateral creation process, decreasing the timeline, decreasing staff spending and increasing deliverables while maintaining the branding initiatives defined by the university..
    • Increased deliverables from approximately 100 to 600 original pieces of collateral per month, accommodating requests from multiple departments across six campuses.
    • Developed and executed strategic communication initiatives by providing consistent, reliable information across all marketing channels, increasing brand recognition by over 100% each year.
    • Managed the divisions’ branding initiatives and marketing strategies achieving outstanding, nationally recognized results with accuracy and precision.
  • Proven ability to consistently meet deadlines and capable of handling multiple projects simultaneously.
  • Provide communication expertise, support, consultation and guidance with stakeholders to identify communication needs and translate them into strategic, executable plans.
  • Hire, manage and inspire an in-house creative team to create strategic, innovative and thoughtful ways to communicate to all audiences while maintaining the highest creative standards
  • Conduct data-driven, quantitative and qualitative analysis on all marketing materials to review communication effectiveness and adapt or respond to findings as necessary.
  • Skilled at organizing complex projects into workable solutions.
  • Proactively identify issues that may impact the organization’s reputation and help develop communication plans to mitigate situations.

MARKETING MANAGER
Division of Student Affairs, Georgia State University
NOV 2008 – NOV -2013

  • Visionary development of print and digital collateral from pre-production to post-production for internal and external audiences.
  • Trained and mentored key stakeholders to ensure communications align with organizational branding and style guidelines and the university’s strategic plan.
  • Created, maintained and managed division websites increasing traffic over 100% per year.
    • Migrated 30+ websites from RedDot into WordPress, from site plans through completion.
    • Trained and managed all web editors throughout the organization.
    • Strategically monitored site success through analytics and made adjustments as necessary.
  • Content and brand strategist for the division across all communication channels to increase brand awareness and drive results.

WEB COORDINATOR
Division of Student Affairs, Georgia State University
NOV 2004 – NOV – 2008

  • Rebranded over 30 web¬¬sites including content, user engagement and functionality.
  • Conceptualized and implemented the first university events calendar and dynamically fed customized calendars into departmental websites to promote division events.
  • Implemented the first data collection for the division using analytics collected from the calendar.
  • Responsible for the oversight of print, digital, web and social media channels for the division.
  • Quickly learned procedures and methods and implemented innovative ideas to re-brand the internal and external face of Student Affairs.

SENIOR TECHNICAL INSTRUCTOR
New Horizons Computer Learning Center; Tucker, GA
FEB 1999 – JUN 2004

  • Created specialized curriculum and trained technical professionals in web development best practices and theory.
  • An exceptional leader who supervised both the web and graphic teams.
  • Specialized in web interface database connectivity training using ASP (VB script), CGI (Perl), JSP, PHP and SQL. Experienced in Microsoft SQL Server, Java and Cold Fusion.

Named Instructor of the Year for 1999 and 2003, Instructor of the Month, Instructor of the Quarter and Team Player of the Quarter. Received Highest Evaluations (determined by clients) almost every month employed and honored with the New Horizons Worldwide Circle of Excellence 2003 award.

GRAPHIC DESIGNER
Sirius Images, Incorporated; Tucker, GA
FEB 1996 – FEB 1999

  • Designed, retouched and manipulated photographs, CD jackets and logo treatments using Adobe Photoshop, Illustrator, InDesign and After Effects.
  • Maintained and updated company website using HTML and JavaScript.

EDUCATION
Georgia State University; Atlanta, GA
English, Concentration in Creative Writing
Summa Cum Laude, President’s Award Winner

Art Institute of Atlanta; Atlanta, GA
Associates of Arts, Commercial Photography
Portfolio Award Winner

SKILLS
Solid command of Adobe Creative Suite, HTML, CSS, JavaScript, WordPress, several enterprise-level CMS systems, Salesforce Marketing Cloud, Google Analytics, Toggl, Trello, Basecamp, Microsoft Office

CIW Professional, CIW Master Site Designer, CIW CI, Net+, and A+ Certified